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“Through this acquisition, we are creating a new, dynamic market leader in coffee machines with excellent growth prospects for the future,” Andrea Ragnetti, Chief Executive Officer of Philips Consumer Lifestyle said. “It makes total sense for Philips to establish a strong foothold in espresso machines. Our reputed and reliable brand in coffee appliances gives us an excellent position to win in this space. With Saeco, we acquire a company with massive experience and credibility in the espresso machine market and a strong management team which has agreed to stay on following this acquisition. I believe Saeco’s expertise and technical know-how, coupled with Philips’ strong marketing and sales capabilities will create a winning combination, allowing us to capitalize on the completely renewed range of espresso machine propositions, which Saeco will be launching from September onwards.”
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